CLIENT
Staples
ASSETS
Idea Book
Site
Digital
Video
Social
In a world ruled by digital, who would be daring enough to go back to the dusty days of printed catalogs? The Loop!
The Loop put the thrill back into page-turning by pairing innovative products with smart tips on productivity — packaging it all with simply stunning photography. Sure, there was a digital experience to accompany the Idea Book. But, make no mistake, this was a print-first, go-back-to-go-forward exploration on squeezing the most out of every workday.
The Loop Issue #3
Idea Book — Onboarding
Idea Book — Superbranding
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Idea Book — Notetaking Spread
Idea Book — Coffeehousing
Idea Book — Spacechanging
Idea Book — Collaborating
The Making of The Loop