Jason Sugar's Portfolio

CLIENT

Alltown Fresh

ASSETS

Signage

Social

Alltown Fresh built a bold, bee-themed loyalty program and needed a creative to shape the brand voice and make it stick. I jumped in a few weeks before launch to write their welcome campaign.

Bee puns? Honeyed wordplay? Buzz-worthy headlines? Yup, that's pretty much my creative sweet spot.

I know, I know. I'll see myself out.

Welcome Emails

Welcome Email

Points Boost Email

Free Coffee Email

Store Promo Email

Snack Promo Email

Bonus Points Email

Nurture Stream Emails

Store Savings — Send #1

Store Savings — Send #2

Store Savings — Send #3

Store Savings — Send #4

Pump Savings — Send #1

Pump Savings — Send #2

Promo Emails

Snickers Email — Segment #1

Snickers Email — Segment #2

Chips Email — Segment #1

Chips Email — Segment #2

Food Purchase Email

Pepsi Email

The Sandwich Sixteen

Using the personas as inspiration, Staples wanted to gain awareness in the travel space.

This campaign showed off Staples as the one-stop shop for travel prep — from passports and TSA PreCheck to luggage and accessories. I supported the lead creative team working on signage, digital assets and the associate activation, featuring the game Go, Gloria, Go. Yup, that's the world-famous Gloria Globetrotter from our traveler personas.

Associate Kit

Associate Engagement Kit – 2023 Travel Campaign

Kit included: GM letter, game board, 4 boarding passes (game pieces), flight pins, TSA reminder cards + free schwag for associates

Boarding Passes (Fronts)

Boarding Passes (Backs)

Go, Gloria, Go Game Sheet

2024 Travel Campaign

The assignment was to show Staples in a new light — a destination for people who love to travel and save. And to be disruptive. Catch our customers off guard and catch their attention.

So, to do that, we proposed something totally different. Four unique campaigns. One for every season. Here they are.