CLIENT
Staples
ASSETS
Store Experience
Signage
Out of Home
Direct Mail
Digital
Video
Staples needed to supercharge store sales in 2023. Instead of rolling out big changes across the chain, they took a more targeted approach. It revolved around reimagining the store experience in 80 stores across a dozen emerging growth markets — from Atlanta to Albuquerque. The launch started with a marketing blitz in each city that included radio, out of home, outreach and ribbon-cutting ceremonies.
Raleigh Digital Spectacular
Out-of-Store Signage
Yard Signs
***************************Raleigh-Durham Store Launch
San Diego Launch Email
Albuquerque Learning Event Email
Ithaca Print Shop Email
Spokane Tech Help Email
RDU Landing Page
Albuquerque Display
**********************Growth Market Window Posters (alt concept)
Share Gain Direct Mail (concept)
In select markets with Office Depot/Office Max stores, Staples launched a sharp comparative advertising campaign that highlighted the advantages of their newly reimagined stores.
Share Gain Poster (concept)
Share Gain Radio Spot (concept)
