CLIENT

Staples

ASSETS

Signage,

Digital

This campaign is best summed up by the manifesto I wrote for the pitch:

Your life is on your PC.

That paper that’s due at midnight.

The pics from your Turks and Caicos trip.

Season 5, Episode 9 of your can’t-miss show.

All your docs and personal data.

And one tech-tastrophe can take it all away.

At Staples, we’re not just here to support your tech.

We’re here to help restore all the things that mean the most to you.

The stuff you absolutely can’t afford to lose.

Your most important life stuff.

So when tech-tastrophe strikes, we’re here 24/7/365 with the Tech Help you need. Tech-tastrophe averted.