CLIENT
Staples
ASSETS
Branding
Signage
Digital
The goal was simple: Show office products in a way that they’ve never been seen. We made them sexy. Refined. Craveable. And we did it with dynamic, heroic photography and bold, unexpected voice.
It all came to life in the brand's tagline: "Designed thoughtfully to work beautifully.”
*******************************NYC Windows
Print Ads
TRU RED Launch Event (1/3)
TRU RED Launch Event (2/3)
TRU RED Launch Event (3/3)
TRU RED Site
Store Sign
Desk Accessories Banner
Markers Banner
Manifesto Lightbox Sign
Expert Notetaking Collection — Concept (1/4)
Expert Notetaking Collection — Digital Content (2/4)
Expert Notetaking Collection — Site Header (3/4)
Expert Notetaking Collection — Microsite (4/4)
Launch Video
Initial Concepts