CLIENT

Staples,

Xerox

HP

ASSETS

Emails

Site

Digital

Posters

DM

Did you know you can be hacked through your printer? Neither did I, until I worked on this campaign.

We targeted IT decision makers in SMBs, mid market and enterprise-level organizations and let them know the Internet of Things (IoT) was real and a real security threat.

We partnered with Xerox and HP to spotlight different parts of the tech security story through email, digital banners, lead gen pages and direct mail. We also created a series of posters for Staples corporate HQ to educate associates on the dangers of being hacked.